Unique combinations of display equipment such as counters, tables, racks, shelves, bins, mobiles and display fixtures such as stands, easels, millinery heads, forms, set pieces etc., help in creating a dramatic setting that will attract consumer attention and build shopper interest. End of-aisles, counter-tops, check-out stands, store entrances and exits and free-standing units in high traffic areas are all preferred locations for attracting special attention from shoppers. Placing special displays in highly desirable locations ensures maximum exposure for the display and its merchandise, thereby significantly influencing the number of units sold. Special displays use highly desirable in-store locations, special display equipment or fixtures and distinctive merchandise. Special DisplaysĪ special display is special in that it represents a notable presentation of merchandise designed to attract special attention and make a lasting impression on the consumer. In fact, customer convenience and operational efficiency are the watchwords for good selection displays. Effective selection displays should present the merchandise in (a) logical selling or usage groupings, (b) a simple, well organised arrangement, (c) a clean and neat condition, (d) an attractive informative setting, and (e) a safe, secure state. More as a rule, the retailers use selection displays to exhibit their normal, every day assortments of convenience and shopping goods. The primary functions of this displays are to provide customer access to the store’s merchandise and to facilitate self-service sales transactions. Selection display units are generally “open” to promote merchandise inspection. Every business has a personality and each display should contribute to express the stores personality. In addition, the retail store displays are essential ingredients in creating the stores shopping atmospherics, because the sight, sound, touch, taste and smell appeals are largely the result of in-store display. The expert study conducted by display specialists reveal that on an average consumer spends only 11 seconds in observing a display. Merchandise displays are to gain the attention of consumers, provide proper balance, be structured in right proportion, be hard-hitting and convey their message quickly. To improve the image and prestige of a retailer.To generate additional sales of impulse items and.To remind customers of planned purchases.In actual practice, retail store displays are used to: Retail store displays are non-personal, in-store presentations and exhibitions of merchandise together with related information. However, visual displays have much more to play once the customer gets into the store. Advertising does attract the consumers to the store. Displays are the terminal part of the retail store’s interior.
0 Comments
Leave a Reply. |
AuthorWrite something about yourself. No need to be fancy, just an overview. ArchivesCategories |